
Latin women in Tauranga promoting safety and respect in nightlife settings
De Mujer a Mujer, a group of four Latin American women in Tauranga, developed the poster campaign “A shot in the sky” to prevent sexual abuse in Latin American parties. To socialise the campaignand gather feedback, they held a virtual workshop with DJs and party managers. They later created a video to share the campaign’s key message—respect for Latin American women at parties. An online event with DJs and venue managers helped launch it, and social media promotion through influencer actors led to 1.6K views in just one day.


